Here are our Fearless tips to gain and maintain attention in a chaotic digital world:
1. Use humour (take the piss!)
Nothing stands out online more than a funny piece of content. If your brand can harness the
power of humour, you will radiate humanity, engage followers and create positive
connections. You can boost your online presence and promote your brand by attracting an
audience with shareable and relatable content. We don’t always need to strive for perfection
in the content we produce, as people connect less with robotic, polished and shallow material.
2. Do something good
People love brands that help others, promote a cause and aim to do good rather than just
make money. If your brand can do something good (with actual follow-through, not just an
empty promise), people are more likely to follow your brand’s story and support your cause.
3. Add value (give your audience something they can use!
Your audience are people, not just numbers in a lead magnet. Providing consistent and
selfless content will build positive relationships with your audience. In this age of social
media, it is more about giving and less about taking. By generously giving your audience
valuable content, they will turn to you when they need you. Ramming sales pitches down
your audience’s throat will only repel potential relationships.
4. Personal is powerful
People will remember characters and will connect with personalities. A faceless brand with a
lacklustre approach to storytelling will never resonate with a wide audience.
Imagine you’re at a work function: would you remember the person that maintains a
professional demeanour and regurgitates the same old scripted chat, or the person who –
rather than going down the performative route – projects undeniable sincerity?
5. Know your audience
Knowing your audience will help inform the language you use. Effectively communicating to
your target audience’s worries and aspirations helps to highlight how your brand is solving
their problems for them. By using language that reflects the needs of your audience, your
brand can sincerely and succinctly articulate the value you’re bringing to the market.