THE TROUBLE WITH PURPOSE PODCAST
Peter and Rachel tell us a little bit about their background, and what they do on the daily. They'll be discussing purpose and how it interacts with their personal and professional lives as business founders and brand strategists.
Purpose, Why Does it Matter?
Why does purpose matter to you and your brand? Peter and Rachel discuss the emotional appeal of purpose, examples of brands living out their purpose, and where the grey areas are. Should we start with the "why?" and to what extent is purpose synonymous with 'doing good?' What steps can we take to make positive philosophical choices and bake purpose into our organisation and lifestyle?