Describe your image
Describe your image
Accolade Wines is one of the world's leading wine suppliers with employees and industry partners across Australia, Asia, Europe, Africa, the UK, and North and South America.
We were engaged to conduct two separate insights research programs investigating industry customer attitudes to the current state of the wine industry and the possibilities of product innovation. The first of these programs was conducted in Australia, whilst the second was conducted through Zoom calls with industry partners throughout Europe and the UK. The results of these projects was unparalleled insights into the industry that would inform Accolade Wines' future strategies.
Umbrella Health is a collection of local clinics dedicated to the relentless pursuit of ideal healthcare. Understanding the current pain points of their target audience, the brand wanted to offer them an alternative to the current healthcare landscape. Through our Fearless Brand Development process, we helped the brand refine its purpose and create messaging that would resonate with their target audiences. Our scope of work also included developing brand language and creative execution.
Local: is built on the belief system that doing good should be synonymous with living well. Driven by this philosophy, they endeavour to provide more attainable pathways to purposeful rental lifestyles. We went through a brand strategy process with them; covering essence, positioning and value innovation - as well as a communication strategy and brand language guide. We also visualised their brand, developed their logo and created their style guide.
We worked with Probuild on their brand strategy process, covering essence, positioning and value innovation and came up with a communication strategy, brand language guide and brand visualisation. We also created their internal brand strategy video and a team strategy house that highlighted their new vision and mission and worked with their sub-brand (P2) to develop a brand essence story for them.
Construction Collaborative optimises relationships between clients, consultants, and subcontractors in the name of creating better project outcomes. We worked with them on their brand strategy process; essence, positioning and value innovation - as well as implementing a communication strategy, brand language guide, and brand visualisation to develop their logo and style guide.
Bloomfield Hotel is an upcoming hospitality experience in Melbourne looking to shake up a stagnating industry. Wanting to create ever-evolving extraordinary experiences for their guests, Bloomfield Hotel approached us to help them get to the core of their brand and use their positioning to create a market space that only they will dominate. Our scope of work included brand strategy and brand collateral.
Australian Bio Fert
Australian Bio Fert is a fertiliser company bringing alternative and organic fertiliser options to mainstream farms. Understanding that they were up against a very conservative market, the brand approached us to carry out insights research on farmers and agronomists to discover their attitude towards alternative fertiliser options. These insights were then gathered and published in a report that will guide their brand's development moving forward.
Incitec Pivot Limited aims to make people's lives better by unlocking the world's natural resources through innovation on the ground. We worked with them on their brand strategy and researched how to further develop their focus on Zero Harm.
As one of the major players in the traditional/chemical fertiliser marketplace, Incitec Pivot Fertilisers teamed up with Australian Bio Fert to research and develop new product offerings that hope to pave the way for more eco-friendly mainstream farming practices. We created a research report to demonstrate the appetite for a blended fertiliser product by highlighting current environmental, societal, and economic issues faced by today's farmers.
Fitzroys is an established commercial and retail property agency based in Melbourne. We were approached by Fitzroys to help them create a refreshed brand identity that illustrates their core values and focuses on their unique offering in a highly competitive commercial real estate industry. Our scope of work included insights research, brand strategy and brand collateral.