We create bold experiences through
research and brand strategy.
CEO / Head Brand Strategist
With 30 years of industry experience, Peter has applied his knowledge of best practice strategic processes to transform a myriad of established and startup brands. A true craftsman, Peter is driven by the buzz in a room when helping clients articulate their brand’s purpose and meaning, and find a sustainable point of difference. When Peter is not busy empowering businesses to achieve continual relevance, you can find him surfing the waves of the Australian coastline.
Eddie has a passion for all things writing. With an interest in learning the foundations of marketing strategies, he's into creating thought-provoking content. Eddie is also completing a Bachelor of Politics and Economics. When he isn’t writing or arguing about politics, Eddie loves cooking, craft beer and playing guitar.
Alenka is a splash of sunshine with her glass half-full attitude and affinity for honest conversation, observational comedy, and storytelling. Her background is in literature, film and theatre. While completing her Bachelor of Arts degree, she was given the “most likely to empathise with a rock” award. When she’s not writing, hosting trivia nights, or going out for a bev, she’s making art and videos.
Ally is passionate about bringing client’s design ideas to life in unique and distinctive ways. With a background in fine art, she is driven to create engaging and meaningful visuals.
Senior Resident Canine
Junior Resident Canine
Coco and Blue contribute to the team by meeting and greeting anyone that walks through our door. A big fan of head scratches and belly rubs, don’t expect them to leave you alone until you’ve given them either (or both). The two also specialise in security and waste disposal.
Our promise is to help businesses find their purpose and create brand strategies that will inspire your teams and attract clients.