We create bold experiences through
research and brand strategy.
CEO / Head Brand Strategist
With 30 years of industry experience, Peter has applied his knowledge of best practice strategic processes to transform a myriad of established and startup brands. A true craftsman, Peter is driven by the buzz in a room when helping clients articulate their brand’s purpose and meaning, and find a sustainable point of difference. When Peter is not busy empowering businesses to achieve continual relevance, you can find him surfing the waves of the Australian coastline.
Head Graphic Designer
Tara is a visual thinker and a dreamer, seeing the potential behind every brief and always pushing the boundaries of design. With a background in graphic design, she especially loves photography, film and painting. An eagerness to always explore, the sky is the limit. In her spare time, Tara is tending to all things green, leafy and living.
Alenka is a splash of sunshine with her glass half-full attitude and affinity for honest conversation, observational comedy, and storytelling. Her background is in literature, film and theatre. While completing her Bachelor of Arts degree, she was given the “most likely to empathise with a rock” award. When she’s not writing, hosting trivia nights, or going out for a bev, she’s making art and videos.
With a keen passion for all things writing, Eddie loves producing any written content. At Fearless, he has learnt the foundations of our marketing strategies, and has used his love for writing to create interesting content for our brand. Whilst completing a Bachelor of Politics and Economics, Eddie has delved into the world of Marketing at Fearless Brand Strategy. When he isn’t writing or arguing about politics, Eddie loves cooking, craft beer and playing guitar.
Ally is passionate about bringing client’s design ideas to life in unique and distinctive ways. With a background in fine art, she is driven to create engaging and meaningful visuals.
Senior Resident Canine
Junior Resident Canine
Coco and Blue contribute to the team by meeting and greeting anyone that walks through our door. A big fan of head scratches and belly rubs, don’t expect them to leave you alone until you’ve given them either (or both). The two also specialise in security and waste disposal.
Our promise is to help businesses find their purpose and create brand strategies that will inspire your teams and attract clients.