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BRAND VALUE INNOVATION

BRAND VISUALISATION

This is a collaborative process that empowers senior stakeholders to visualise their company’s brand and work with the Fearless designers to build unique designs, mood boards and graphics. 

BRAND NAMING

The aim of this exercise is to develop new brand name ideas. These names are developed through various lenses such as distinctiveness, messaging, construction, pronunciation and appearance, to fit with the brand's essence and positioning.

BRAND LOGO

Following the brand visualisation strategy, our designers will develop various logo alternatives and recommended designs.

STYLE GUIDE

This will act as a creative compass for anyone working with or on your brand. This will ensure that any current or future collateral created will be aligned with the decided brand style.

BRAND BIBLE

While the style guide will inform future brand endeavours, a comprehensive brand bible will help to marry existing or discovered brand values with the newly developed brand components.

BRAND VALUE INNOVATION
WORKBOOK

The brand value innovation workbook allows you to get together with your team and ask some critical questions. How do you get out of a sea of sameness? Can you create a new industry paradigm?

This workbook takes you through a four questions framework and strategy canvas to create unique offers and actionable insights for your brand.

To download your brand innovation workbook, please click here.

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