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Invictus Partners

“Are you getting screwed by your software vendor?”

Too busy conquering the chaos of enterprise software, Invictus Partners approached us to revamp their brand and boost their visibility. Channelling their tongue-in-cheek tone, we created playful and eye-catching campaigns with a 'retro' look and went a bit fearless with the sexual innuendos and silly satire. We continue to develop marketing materials and content (including videos, brochures, business cards, posters, press releases, EDMs, graphics, website and presentations) and promote a consistent and memorable brand image, reaching and engaging the target audience across all channels.

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Apple Marketing Group

"People-to-People Philanthropy"

Apple Marketing Group is the voice and strategy behind some of Australia’s leading fundraising campaigns. AMG participated in our research project to uncover industry insights for enhancing brand awareness, focusing on language use and engagement strategies. Our sessions with their team laid a roadmap for developing a fresh brand story, website, content, and marketing materials. By clearly defining AMG's purpose and goals and gaining a deeper understanding of its target audience, we identified what sets the brand apart, guiding our team in crafting multimedia with a new look and feel.

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Emotional Resilience

“Are you under the influence of someone else's emotion?”

Emotional Resilience combines neuroscience, positive psychology and mindfulness to empower individuals to manage stress, improve emotional intelligence, and build resilience. We worked with Dr Jane Foster on her rebrand, developing a compelling brand story and redesigning her website, brand material and resources to reflect her expertise and message. We worked with Jane to produce her book and eBook, and created promotional content to spread awareness.

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Executive Interview Coaching

“Turn self-doubt into self belief”

Fearless helps Executive Interview Coaching stand out and stay relevant by maintaining consistent branding, engaging with clients, managing the brand's reputation, and monitoring online and offline brand presence. We worked with CEO Richard to redefine their industry approach, focusing on delivering client's dream outcomes for a distinctive edge.  We redesigned his website to meet his preferences and continue to post regular content through community engagement (including website, interviews, and Podcast clips). We have made brochures, optimised SEO for better online visibility and used EDMs to connect with their target audience and boost website traffic.

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Fitzroys

“We know Melbourne”

Fitzroys is an esteemed commercial and retail property agency based in Melbourne. They reached out to us to revamp their brand identity, highlighting their core values and emphasising their distinct offerings in the competitive commercial real estate sector. Our scope of work included qualitative research, brand visualisation, and the creation of impactful brand collateral and promotional materials.

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OsteoStrong

“Naturally building bone density”

OsteoStrong focuses on improving skeletal strength, particularly for individuals at risk of conditions linked to low bone density. We collaborated to drive value innovation by evaluating their offerings and crafting a robust Brand Story to explain their identity and position them as a market leader. OsteoStrong confidently enters new market territories by introducing unmatched buyer value and challenging traditional competition-based strategies. Our in-depth research into industry pain points and public perceptions will steer their future brand strategy, ensuring practical innovation and sustained growth

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Accolade Wines

“Extraordinary, Always"

Accolade Wines stands as a leading global wine supplier. We conducted two qualitative research programs to explore customer attitudes toward the current state of the wine industry and the potential for product innovation. The first program delved into Australian industry customer attitudes toward the current state of the wine industry. The second expanded internationally, connecting with European and UK industry partners. The results provided exceptional insights that would guide Accolade Wines in shaping future strategies.

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Local:

“Live Local"

Local: is founded on the belief that doing good is synonymous with living well. Guided by this philosophy, they strive to offer more accessible avenues for purposeful rental lifestyles. Our collaborative journey involved developing a comprehensive brand strategy, covering essence, positioning, and value innovation. Additionally, we crafted a communication strategy and brand language guide to articulate and reinforce their distinct identity.

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Construction Collaborative

“A new breed of construction advisory"

Construction Collaborative elevates relationships among clients, consultants, and subcontractors to achieve better project outcomes. We worked with them on a comprehensive brand strategy, covering essence, positioning, and value innovation. We implemented a communication strategy, crafting a brand language guide and creating brand visualisations to develop their logo and style guide.

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Bloomfield Hotels

“Refined Revelry"

We went on a branding journey with Bloomfield Hotels to redefine luxury hospitality. Going against the grain of the 'standard' luxury hotel experience, we crafted a communication strategy to explore new channels and collateral to engage their target audience. We constructed a compelling narrative to entice those seeking refined revelry when pursuing immersive and unforgettable hospitality experiences.

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Australian Bio Fert

“Leaving Australian agricultural lands in better shape for future generations”

Australian Bio Fert is a fertiliser company bringing alternative and organic fertiliser options to mainstream farms. In response to the challenges posed by a more conservative market, they approached us to conduct qualitative research on farmers and agronomists to discover their attitudes towards alternative fertiliser options. These insights have been curated and published in a strategic report, guiding their future brand strategy.

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Incitec Pivot

“Innovation on the ground”

Our collaboration with Incitec Pivot sharpened their brand strategy, magnifying their commitment to Zero Harm. As one of the major players in the traditional chemical fertiliser field, Incitec Pivot Fertilisers teamed up with Australian Bio Fert to research and develop new product offerings, shifting toward more sustainable mainstream farming practices. Our research report spotlights the demand for a blended fertiliser product, addressing environmental, societal, and economic challenges confronting today's farmers.

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We have worked with:

Invictus Partners

Apple Marketing Group

Emotional Resilience Training

Executive Interview Coaching

Relocate Australia

Beyond 19

OsteoStrong

Freshmark

Fitzroys

Accolade Wines

Local:
Construction Collaborative

Bloomfield Hotels

Australian Bio Fert

Incitec Pivot

Grey Matters Business Advisory

Akzo Nobel

ANZ Card Services

Bank Mandiri

Bentoel

Boots Pharmaceutical

Strepsils

Glucolin

Cathay Pacific

Cadbury

Coca-Cola

Sprite

Fanta

Ades Water

Frestea

Sunfill

Excelcomindo

HSBC

Intel

Johnson & Johnson

General Motors

Goodyear

Hugo Boss

Exxon Mobil

L’Oreal

Matahari

Maybelline

MasterCard

Nutricia

Nestlé

Maggi

Nescafé

Pizza Hut

Produgen​

Schweppes

Telstra

Tira Fashion 

Unilever

Vaseline

Wall’s Ice Cream

UPS

Uni Robina Corp.

Dynamite

Alus

Cloud 9

Lush

Roller Coaster

Piattos

Sea Crunch

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Acuvue/Surevue

Modess

Shower to Shower

Kimberly Lever 

Kiwi

Kao

Lend Lease 

Lion Nathan

Hewlett Packard

Ericsson Australia

Herald Sun

Monroe Shock Absorbers

Sportscraft

Sportsgirl

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