We take brands to new frontiers using brand + communication strategies that are guided by insight but driven by bravery.

 About Us


We're fearless.

For many businesses it can be difficult to maintain high levels of revenue in rapidly changing marketplaces, especially when they are reluctant to revisit their brand’s strategy. Looking at the overpriced and lengthy programs offered by most brand strategy agencies, it becomes understandable why this hesitation exists.

Here at Fearless, our process eliminates the need for expensive, unnecessarily drawn out brand strategy programs and allows you to consistently reexamine your brand’s approach and messaging. Our goal is to empower your business to achieve continual relevance in a dynamic environment.

Fearless brand strategy program enables businesses to define and refine their brand’s language and messaging, identify and accentuate their purpose and meaning, and discover a real and sustainable point of difference lead through innovating the value of their offering. This collaborative approach brings in fresh eyes, helping reenergize a team and greatly improve a brand’s overall culture.

We empower businesses to achieve continual relevance


The Team

Having worked with a myriad of businesses from a variety of categories, the Fearless team has helped many organizations convert their brand essence and positioning into powerful communication tools that help brands convey a consistent and enduring message. Understanding the need for efficiency and value in the corporate and SME landscape, Fearless makes brand strategy attainable and achievable for all businesses.


Peter sandor

With 30 years of industry experience, Peter has applied his knowledge of best practice strategic processes to transform a myriad of established and startup brands. A true craftsman, Peter is driven by the buzz in a room when helping clients articulate their brand’s purpose and meaning, and find a sustainable point of difference. When Peter is not busy empowering businesses to achieve continual relevance, you can find him surfing the waves of the Australian coastline.


Yazmeen halim othman

With a background in philosophy and literature, Yazmeen believes in the power of the written word. Whether it’s social media captions, ad copywriting or blogs, she is driven to bring a distinct and recognizable tone of voice to your brand. Copywriter by day, Yazmeen dabbles in the art of social media management and Pinterest experimentation by night.

Cindy kuoch
Art director

Graphic design, website wizard, UX experience; there’s nothing Cindy can’t do (except maybe resist a matcha latte). While her heart lies with creativity and design, she enjoys immersing herself in strategic projects that allow her to exercise the left side of her brain (just don’t make her solve a math equation).


resident canine

Coco contributes to the team by meeting and greeting anyone that walks through our door. A big fan of head scratches and belly rubs, don’t expect her to leave you alone until you’ve given her either (or both).

Our Brand Experience


  • Cathay Pacific

Automobile and Engineering

  • Suzuki
  • General Motors
  • Honda
  • Mercury Marine
  • Goodyear Tyres
  • Monroe Shock Absorbers


  • Salvation Army

Delivery Service

  • UPS

Property Development

  • Far East Consortium
  • Lendlease

Beauty and Cosmetics

  • L’Oreal
  • Vaseline (Unilever)
  • Maybelline
  • Kao

Fashion and Retail

  • Sportsgirl
  • Sportscraft
  • Hugo Boss
  • Tira Fashion
  • Matahari (Department store and Supermarket)


  • Telstra
  • - Excelcomindo (Cellular Service Provider)


  • Siemens
  • Hewlett Packard
  • Ericsson
  • Motorola
  • Nokia
  • Intel
  • Rinnai
  • Hafele
  • Changhong

Food and Beverage

  • Schweppes
  • Pizza Hut
  • Wall’s Ice Cream (Unilever)
  • Coca-cola
  • Sprite
  • Fanta
  • Ades Water
  • Freshtea
  • Sunfill
  • Cadbury
  • Nestlé
  • Nescafé
  • Milkmaid
  • Maggi
  • Lion Nathan
  • Nutricia (Infant Food)
  • Produgen (Adult Milk)
  • National Foods
  • Dynamite (Uni Robina Corp.)
  • Alus (Uni Robina Corp.)
  • Cloud 9 (Uni Robina Corp.)
  • Lush (Uni Robina Corp.)
  • Roller Coaster (Uni Robina Corp.)
  • Piattos (Uni Robina Corp.)
  • Sea Crunch (Uni Robina Corp.)


Real Estate

  • Colliers
  • Fitzroys
  • Upper West Side Apartments


  • Strepsils (Boots)
  • Glucolin (Boots)
  • Acuvue/Surevue (Johnson & Johnson)
  • Modess (Johnson & Johnson)
  • Shower to Shower (Johnson & Johnson)

News and Information

  • Herald Sun

Bank and Financial Services

  • HSBC
  • Mastercard
  • ANZ Card Services
  • Bank Mandiri (Indonesia)


  • Kiwi Shoe Polish
  • Akzo Nobel Paints
  • Kimberly

Our Strategic Partners

We are white-labeled by a wide range of strategic partner companies (including consultants, advertising agencies, and accountants) for our brand strategy process.